Content direction
Organize subjects, messages and formats around your brand and audience.
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TORONTO · Social media marketing & content creation
Social media marketing & content creation.
Make your social presence part of a bigger plan.
Give your content a useful role.
HUSS Media connects social media marketing with original content, copywriting and campaign creative. The aim is a recognizable brand presence with a useful role for each piece of content, from an introduction to an offer or a customer question.
Choose content around the audience and the action you want, rather than filling a calendar for its own sake. A product demonstration, a brand film and a service explanation each answer a different question. Keep the message consistent with the website so people who want to know more can find the next step.
What the work can cover
Original visual and written content
Connect photography, video and copy in a consistent voice.
Campaign alignment
Plan the relationship between your social presence, advertising and website.
Build a useful brief
Choose the audience and purpose
Decide who the content is for and what each theme should help them understand.
Create a coherent set of assets
Build content around the brand rather than unrelated one-off posts.
Review what people respond to
Use available channel and campaign information to guide the next creative decisions.
Questions about social media marketing & content creation
Is social media marketing only posting content?
No. Content is one part of the work. The plan should also consider your audience, the purpose of the channel, the message and the path from a post to more information or an inquiry.
Can you create the photos and videos too?
HUSS Media offers videography, photography, content creation and copywriting. The proposal should define which production and channel-management deliverables are included.
Should every post sell something?
Different pieces can introduce the brand, explain a service, show the work or present an offer. The right balance depends on your audience and business goal.
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